HUBLY SURGICAL
THE PROBLEM
B2B
Responsive Web App
Hubly Surgical needed to revamp their website as to better show case and inform target users about their product.
USERS & AUDIENCES
Neurosurgeons & investors
SCOPE & CONSTRAINTS
Simple design due to lack of web developer
ROLES & RESPONSIBILITIES
Design consultant with the task of revamping the design of their website. Hubly requested a competitive analysis, design audit and a redesign of site pages.
COMPETITIVE ANALYSIS
Hubly's CEO shared with me her 3 companies she draws design inspiration from. I conduct a competitive analysis for these companies focusing on content as requested.
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Intuitive Surgical
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Aspect Biosystems
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Brainspecs
DESIGN AUDIT
Some of main focuses included:
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Restructuring the IA
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Restructure the information in a more digestible manner
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Update images and graphics for a modern look
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Others..
SKETCHES
The new design is focused on showcasing the product and it's benefits to the current method to the target users.
 Home PageSketch Idea 1 of 4 |  Home PageSketch Idea 2 of 4 |
|---|---|
 Home PageSketch Idea 3 of 4 |  Home PageSketch Idea 4 of 4 |
 Product PageSketch Idea 1 of 2 |  Product PageSketch Idea 2 of 2 |
 News PageSketch Idea |
MOCKUPS
I created and followed a style guide for the site, along with updating images and icons for a modern look. Restructured the information and cut down on copy.
 Home |  Product Page Feature 1 |
|---|---|
 Product Page Feature 2 |  Product Page Feature 3 |
 Product Page Feature 4 |  Product Page Feature 5 |
 News |  About Us |
 Contact Us |
OUTCOMES & RESULTS
I really have enjoyed this, I thought Darah was very communicative and got things done on time. I tried thinking of something Darah could improve on but I couldn’t think of anything. Only have positive feed back really happy with work she's done"
Casey
CEO of Hubly
I really enjoyed working on this project and collaborating with Hubly's team. I approached this project by looking at the successes and areas of improvements of similar businesses. I evaluated the current site's and made suggestions based on UX conventions then applied what I learned from the competitive analysis and design audit to Hubly's new design for a modern and clean new look.